I heard that sales of the 2-door Wrangler are about 15% of all Wrangler sales. Manual transmissions overall represent 3% of all JL sales, according to recent numbers. I am part of a dying fanbase.
Even for manufacturers of vehicles with a traditionally manual-favoring audience, there is likely very little business case remaining in 2023 to offer a manual. Toyota must have an advocate of them somewhere in the chain of command. Bravo to Toyota for continuing to offer one.